START #2: KEEP THE MAIN THING, THE MAIN THING.

What's the "main thing," for your photography business?  Why do you do what you do?  For me, I run a small business - and take care of my clients - so that I can provide for my family.  That's what it's all about.  Everything else I do in my business is about keeping that main thing - the main thing.
I figure if I can add value to my clients - I'll always be able to add value to my family.