TIME TRACKER PART II: TIME IN BUSINESS

Although this first graph might be what you expect, the second one is where it really gets interesting.  This first graph just shows - of our sample - the average tenure of photography businesses.  A full 62% have been in business less than 5 years - which is probably not a large surprise.


The reason I like this graph, is because it cross-references responses between the length of business and the amount of revenue per wedding.   If you imagine vertical slices, through each price point, you can see the percentage of photographers who responded - according to their length of time in business.  For example, in the $7500 - $10,000 price range, 100% have been in business between 5 and ten years. 

In the $2,000 - $3,500 range, 10% had been in business for less than one year, approx. 35% have been in business 1-2 years, 25% have been in business 2-5 years, and so on.  Following this graph is the inverse correlation (length of business with percentage of responses by price).

 

Coming up next is when it gets really fun - how we spend our time.  :)

1 Comment