WHAT'S THE POINT OF AN AUDIENCE?

What's the point of having an audience?  Everyone has an audience - a circle of influence. Whether it's a father with his children, a teacher in a classroom, or a social-media guru with his twitter followers, we all have an audience.  Building a social media audience, or platform, takes energy and time - two highly valuable forms of capital.  Those who are good at it, work hard to cultivate a following.  They create meaningful content, and share it in an intentional way that adds value to their audience.  

An audience is a very valuable thing.  An audience gives you permission to share and engage with people who are passionate about what you're passionate about.  An audience helps you spread the story of your brand, and creates opportunities for you to engage with people you'd never be able to reach otherwise.  

The people in your audience have give you permission to be a part of their space.  They've invited you to tell your story - at a cost to them.  In order to be a part of your audience, they've given something up.  Perhaps they've simply given up the time it takes for them to read your "tweets," or comment on your Facebook post.  But just as likely, they've invested more.  

Here's the thing - your audience is a gift.  It's not a God-given right.  It's a privilege, and it can be revoked at any time.

This weekend, I replied to an uber-rockstar photographer on Twitter.  Well, at least that's what this particular photographer thinks about himself. He's someone with a very large audience, and he's pretty smart about leveraging it for his advantage. His audience is mostly photographers, and he writes about succeeding in photography and business.  He's written books and even hosts a podcast on the business of photography.

Over the weekend he posted something and I replied.  He posted something, and I called him out on it.  Apparently since my reply wasn't of the "kneel down and kiss your ring" kind of tweet, I was "blocked."  He even took the time to reply to my tweet to let me know I was blocked - as well as letting me know what he thought of me.  Ironically, he and I have met.  We've had face to face conversations, though I doubt he would remember me. 

Here's the thing, if someone who has been a part of your audience for years, someone that has continuously given their time to read and engage with your content, someone that has given you money, calls you out on something - it's not because they're a troll.  That doesn't make him or her a "hater."  It means that someone in your audience is noticing something.  It means they're giving you feedback that might be helpful.

Of course, if you're audience is only about helping yourself, then you probably don't care about what they think.  I'm sure it's easy, at some point, to stop thinking about your audience as a collection of individuals that have given you permission to share with them - and start thinking of them as some single entity that exists for your own benefit.  Here's the thing:

The moment you stop caring about your audience is the moment you stop deserving one.  

This is true for you - no matter what your audience.  As a photographer - your clients are your audience.  Your network of photographers are your audience.  Your peers in the wedding industry are your audience.  Sometimes it's easy to think that your audience exists for your benefit. That's when you remind yourself that without your audience, you're really just making a bunch of noise.

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10 TOOLS EVERY PHOTOGRAPHER SHOULDN'T LIVE WITHOUT

Running a photography business can be a challenge, for sure.  From managing your clients, to keeping track of your finances, there's a lot to do!  Fortunately there are some really great tools available to make life just a little easier.

Here are 10 of my absolute favorites:

 

1. ShootQ

[www.shootq.com]

ShootQ is easily the most valuable tool available to photographers, when it comes to managing your client relationships, booking process, and workflows.  It helps keep everything organized, from lead generation, handling invoicing, keeping track of workflows for various jobs, and tracking client communications.  It frees up so much time that it's like having a part-time employee working for you.  Clicking on the link above will get you 4 months for free - so now you have no excuse not to check it ou!

2. Kashoo

[www.kashoo.com]

I wrote a pretty extensive review of Kashoo here, so I won't go into the whole thing again.  What I will say is that if you're looking for a better way to manage your business finances - this is it.  It's so much easier, and more elegant than Quickbooks - AND they have a killer iPad app.  You can sign up for free, or there's a level for $10 a month that's perfect for small businesses.

3. Wunderkit

[www.wunderkit.com]

Another product I've written about before - and absolutely LOVE.  This is my favorite task management system out there - and it's great for mananging multiple projects, especially when they involve multiple people.  You can use it online, as a standalone app on your mac, or on your iphone, and it syncs beautifully.  There is a completely free version that is probably perfect for most photographers.  I have the premium version only because of the enhanced sharing capabilities.

4. Evernote

[www.evernote.com]

You can read the 5 Ways I Use Evernote to Run A Creative Business, or you can believe me when I tell you that Evernote is probably the most helpful way to organize pretty much everything.  I use it for saving receipts, composing and archiving blog posts, conference notes, and more!  Oh yeah, they have a free version :)  (noticing a trend yet?!)

5. Dropbox

[www.dropbox.com]

There are certainly other options out there, including Google Drive, Box.net and more - but I still think that DropBox is the most elegant, simple way to keep your files sync'd across multiple computers and all your devices.  I use DropBox for ALL of my non-image files.  That means that DropBox basically replaces my Documents folder.  Oh, and it's also free to sign up.  If you click on the link right above, you'll actually get an additional 500MB of storage when you sign up (disclosure, that's an affiliate link and I get a little extra free storage too.  I don't get paid for any of these links though, and wouldn't recommend them if I didn't use, AND believe in them).

6. SWAT Designer

[www.swatdesigner.com]

SWAT Designer is simply the BEST way to share, and get feedback on your album designs with your clients.  It also happens to be a simple, and beautiful way to design albums.  Though I don't use it for that purpose, it's great for people who want a really easy way to design, present and sell their albums.  I use it to get client feedback, and then to submit their designs to KISS.  It's also free :)

7. Gmail

[www.gmail.com]

With google apps for business, you can have your business email through gmail, meaning you'll get to take advantage of all of the benefits of gmail, with an email address @ your business domain. Let's face it, Gmail is the best email service out there, and the fact that I can use it for my business, makes this a no-brainer.

8. Square

[www.squareup.com]

Square is probably the simplest - easiest way to process credit card payments, especially in person.  It does have limitation, meaning there's no shopping cart integration, or web-processing.  Even with that, the fact that I can build orders using the Square Register App on the iPad, and process payments on the spot when clients order - makes this a MUST HAVE.   They've also just revamped the website to make tracking and managing payments and deposits much easier.

9. MadMimi

[www.madmimi.com]

There are a lot of email list management and design options out there, but for me, MadMimi is still the simplest way to create beautiful emails and manage my newsletter.  I love the analytics reporting, and the ease of use.  It's also really reasonably priced (yes, there's a free level too!) 

 

10. Hootsuite

[www.hootsuite.com]

Hootsuite is a really powerful social media management tool.  It allows you to post to, and monitor all of your various social media feeds (twitter, facebook, linkedin, etc), and it gives you really robust reportings and analytics.  It helps you track engagement and response to your social media efforts, and I really like that in addition to the web interface, there are ipad and iphone apps.

 

Tell me what you think.  What are some of the tools you can't live without?  Leave a comment below!

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