Books by Jason Aten

From one of the most respected voices on the business of photography, comes a follow up to the acclaimed "Photographer's Resource Guide" (available below).  This book walks through the fundamentals and best practices of building a profitable and sustainable photography business, making it easy to understand the principles you need to start out right.

THE PHOTOGRAPHER'S RESOURCE GUIDE - EBOOK [EXPANDED EDITION]
69.00 99.00

Designed with Photographers in mind, this is a comprehensive, 16 hour business intensive in a book.  From start to finish, this book will help you look at your photography business as a business and give you the tools to start out right.

This is THE resource guide for building a photography business, based on solid business principles and best practices.

Includes step by step information on the following:

  What to do first - which structure and business model is right for me?

  Setting goals and building a business plan

  Understanding your numbers, including pricing, expenses, revenue, profit and financial statements.

  Client workflow, experience and how to manage expectations

  Image editing workflow

 Marketing strategies including advertising, organic marketing and maximizing word of mouth

In addition, the resource guide contains over 20 pages of sample documents, sales guides, contracts, workflow guides and client information guides. 

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STARTING OUT RIGHT
19.99

From one of the most respected voices on the business of photography, comes a follow up to the acclaimed "Photographer's Resource Guide" (available below).  This book walks through the fundamentals and best practices of building a profitable and sustainable photography business, making it easy to understand the principles you need to start out right.

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