If you’re running any kind of business, you need a way to stay in touch with your prospects and engage with your customers. And since just about every single person in the world has an email address, building an email list is one of the most cost-effective solution for doing that. If your not building a targeted email list, you are missing out on a huge opportunity.
Email has been around since the beginning of the internet, it is still one of the best ways to generate - and more importantly - cultivate, leads. (See Why Your Email List Is Still King)
If you're struggling to build an email list or are looking for different ways to increase the size of your high-quality list, then listen up. We’ve put together a few simple tips that will help take your email list to the next level.
1. Use Your Website
If you're already getting traffic on your website, make it easy for people to sign up for your email list from your website homepage. If you want to encourage more people to sign up then provide a clear benefit or incentive. For example, "sign up to receive special offers and promotions," or "sign up to get our weekly email specials in your inbox." These calls to action give people a reason to sign up, and make it easy for you to grow your list.
2. Start Blogging
A great way to grow your email list is by allowing people to subscribe to your blog. The people who sign up are people who want to hear what you have to say. By creating content on your blog, that has value to your audience, you can begin to cultivate a list of potential leads just by making it easy to subscribe to your existing blog.
3. Use Video
Video can be an extremely powerful tool to capture the attention of your audience. In addition to simply providing content through your blog, using social channels like YouTube (the #2 search engine in the world), can expand your reach. You can easily add an email sign up to a video by using Wistia or LeadPlayer.
4. Free Content
Offering free content, such as white papers or ebooks, is a great way to grow your list. By providing valuable content that your customers can use, you can add value to them, while also cultivating quality leads. Creating a landing page, and an email form, makes it easy for potential customers to download quality content, while providing you with information and leads for your list.
5. Host a Webinar
In addition to other types of free content, a webinar gives you an opportunity to provide valuable information to those who attend and a way to connect with them later. By offering information that is relevant to your target customer, you can build a list of qualified leads to nurture through email marketing afterwards.
Start building your email list now or you may kick yourself later for taking so long to figure out how important an email list actually is. Need help? Shoot us a quick email and we'd love to talk. Or, subscribe to this blog for free tips, delivered right in your inbox (see how easy that was!)