For many, photography is more than just a business—it's a passion. As artists, that passion is what drives us to create meaningful images and tell powerful stories. At the same time, for so many photographers, one of the biggest challenges is knowing how to price your products and services to create a profitable and sustainable business. This session will help you uncover the key principles and best practices for developing pricing that works for your business. We'll talk about the fundamentals—understanding the numbers behind pricing, including the cost of goods, fixed expenses and margins—as well as ways that your pricing can actually be one of your most important marketing and sales tools.
Sponsored by NinetyNine Beans, ShootDotEdit, ShootQ, & Preveal