I am a husband, a father, an entrepreneur, and a storyteller.  I spend most of my time helping people tell their story. 


I've been fortunate to work for some incredible clients - capturing and sharing their stories - and I never forget how blessed I am to get to do what I do.

As a coach, I focus on helping creatives understand the best practices and principles that help them build more profitable and sustainable businesses. 

The short version of the story is this: after a career in marketing and sales management with a Fortune 100 company (FedEx), I became relentlessly drawn to the ability to impact people's lives through stories.   So I quit my job to start my own creative business around this photography thing I do.

In addition, I am a super-passionate educator and speaker on the Business of Photography.  I have been fortunate enough to have an opportunity to talk about the business of photography as an instructor on CreativeLIVE, and as a platform speaker at the Wedding and Portrait Photographers International Convention (WPPI), Inspire Boston, and Pictage's PartnerCon.  

I've met photographers across the country - through speaking at both PPA Affiliates and local Photographer groups, and my book, Starting Out Right, has been recognized as a leading resource for developing a photography business.  In addition, the Business of Photography Intensive has helped provide hundreds of photographers with the foundation to build their business.

In addition to this website, I regularly contribute to The Photo Life blog and the American Express OPEN Forum.

In addition, I love sharing my life with my family - my wife Beth, our amazing daughters Madison and Macy, and our son Maxwell (and baby boy M #4 this May). I love that I get to be a dad, and though they are growing up far too fast, every time they laugh, it melts my heart. 

You can find a few of the companies I'm involved in by visiting the following links:

Jason Aten Photography / / (owner + principal photographer)

Studio Ten Creative / / (founder + creative director)

The Focus Intensive / / (educator + coach)

NinetyNine Beans / / (investor + consultant)