The North Face Says It Will Boycott Facebook

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The North Face is the first big brand to say it will no longer run ads on Facebook’s platform as a result of the company’s stance on how it handles disinformation and racist content.

Credit: Shutterstock

Credit: Shutterstock

From Bloomberg:

“We know that for too long harmful, racist rhetoric and misinformation has made the world unequal and unsafe, and we stand with the NAACP and the other organizations who are working to #StopHateforProfit,” the company said in an emailed statement following a Twitter posting.”

I guess good for the company for voting with its advertising budget. It is, however, worth mentioning that this is the same company that hacked Wikipedia to try to get photos of its products at the top of search results for various popular outdoor locations.

Still, I don’t think this will be the last company to feel the pressure over its use of Facebook to attract customers.